Foeth unveils new brand identity and introduces new CEO
Foeth, a driving force in process machine circularity for over 100 years, reveals its revamped brand identity with an entirely new look today. Positioned for the future, led by the new CEO Michiel Schreurs. Reuse to Reduce
Foeth presents a powerful, current positioning: Reuse to Reduce. The company emphasizes that process machines are often prematurely written off, despite the potential for years of reuse after refurbishment. In an era where ecological footprints matter, Foeth deems this unacceptable. Therefore, the message from Foeth is: Let’s rethink, let’s reshape, let’s relocate, let’s reuse... Reuse to Reduce.
Two distinct labels
The renowned ’Foeth’ label is now divided into two sub-labels: one focusing on stockholding and refurbishment of process machines and the other on project-oriented solutions to unburden businesses with surplus process equipment. Alongside the repositioning of the Foeth brand, these two labels are now clearly and distinctly positioned:
1. Foeth Stock
The label for buying and selling used process machines, with a focus on CO2 savings. Foeth Stock provides a broad selection of used process machines, with almost 3,000 machines